GenEco: The Electrolyzer That’s Doing Real Things

Introducing GenEco: Built to Replace Fossil Fuels

Clean hydrogen isn’t a future concept—it’s a solution being deployed at scale today. GenEco, Plug Power’s electrolyzer brand, is purpose-built for this reality. Using cutting-edge proton exchange membrane (PEM) technology, GenEco offers a modular, scalable, and high-performance system that produces clean hydrogen using electricity and water. It’s already helping industries like ammonia, refining, and green steel cut emissions, reduce energy volatility, and take control of their hydrogen supply.

“We didn’t build GenEco to be the next electrolyzer—we built it to be the last one you need.” – Andy Marsh, CEO, Plug Power

Why Electrolyzers—and Why PEM Wins

Electrolyzers use electricity to split water into hydrogen and oxygen—no fossil fuels required. The cleaner the electricity, the greener the hydrogen. For industrial users with access to low-cost, renewable power, on-site electrolyzers are the most efficient and resilient way to secure hydrogen supply long-term.

Among available technologies, PEM electrolyzers like GenEco offer unmatched performance for intermittent energy inputs, compact footprint, and rapid response times. Compared to alkaline systems, PEM units produce higher purity hydrogen, require less maintenance, and perform better under fluctuating power—making them a smarter, lower-risk investment for decarbonization.

GenEco in Action: Proven at Scale Across the Globe

While many electrolyzer brands are still in pilot phases, GenEco is doing real things—today. Here’s a look at where Plug’s PEM systems are deployed:

• Portugal: Plug is delivering a 100MW electrolyzer system to Galp’s Sines refinery, backed by €84 million in operational subsidies from the European Hydrogen Bank.
• Spain: 25MW of GenEco electrolyzers are supplying green hydrogen to Iberdrola and BP’s Castellón refinery and to clusters focused on ammonia and methanol.
• UK: Plug technology is in over 60% of capacity awarded under the UK’s Hydrogen Allocation Round 1 and is actively positioned in the 875MW HAR-2 short list.
• Denmark and France: Plug is engaged in 300MW+ of Sustainable Aviation Fuel (SAF) projects with Arcadia where hydrogen demand is critical.
• U.S. Hydrogen Plants: Plug operates hydrogen production facilities in Georgia, Tennessee, and Louisiana, producing 40 tons per day – with 8 GenEco electrolyzers at the core of the GA plant specifically. In April 2025, Georgia achieved a record milestone, producing 300 metric tons of liquid green hydrogen—demonstrating full-scale, real-world performance.

What’s Emerging in Electrolyzers—And Why GenEco Leads

The world of electrolyzer innovation is evolving fast. Here are the key trends—and how GenEco is ahead of the curve:

• PEM Electrolyzers: GenEco is already optimized for PEM’s efficiency, modularity, and renewable-readiness.
• Anion Exchange Membrane (AEM): Still under development, AEM aims to cut costs—but GenEco already delivers value with proven PEM economics.
• Solid Oxide Electrolyzers (SOEL): High-temp systems are promising but complex. GenEco works now with simpler installation and safer operations.
• High-Pressure & High-Temperature Electrolysis: GenEco integrates with dynamic electricity pricing and renewables without complex thermal inputs.

Built for Global Scale: Plug Power’s Market Leadership

GenEco is more than a product—it’s backed by Plug Power’s unmatched global execution. Here’s what sets Plug apart in 2025:

• $200M+ in electrolyzer backlog, $2B+ global opportunity funnel, and 2GW of projects nearing FID.
• Manufacturing in the U.S. and EU resilient designs and low LCOH service models.
• Multi-gigawatt deployments across Europe, with proven execution in Portugal, Spain, UK, and more.

Why GenEco Wins Every Time

Plug Power has spent nearly 50 years perfecting hydrogen technologies, and GenEco is the result: a real-world electrolyzer that’s scalable, safe, and cost-effective. It’s not a science project—it’s an operational platform with full-stack support, rapid deployment, and proven global results. When performance, cost, and delivery matter—GenEco wins.

Ready to Harness the Power of Hydrogen? Let’s Talk GenEco.

Hydrogen is ready. GenEco is delivering. If your operation is ready to decarbonize with proven, scalable hydrogen solutions—contact Plug today.